• iSi believes most marketers today have CREDIBILITY problems (how many consumers BELIEVE their ads) not EXPOSURE problems (how many consumers SEE their ads)
  • Increasing EXPOSURES produces only incremental results, whereas
    
  • Increasing CREDIBILITY makes all exisitng exposures work better, producing exponential results
• iSi believes that marketers must do MORE with less
  • Every dollar counts - No waste, no excess - ROI is the new paradigm
    
• iSi believes that CREDIBILITY is more important than exposures
  • CREDIBILITY generates 100 sales from 1,000 exposures - exposures alone generate 1,000 sales from 100,000 exposures
• iSi believes that actions speak louder than words
  • HELPING consumers increases trust more than TELLING consumers to trust you
• iSi believes in fundamental human behavior
  • Creating powerful "implicit obligations" is more effective than TELLING consumers to trust you
    
• iSi believes that technology is a tool, not something cool
  • Use the same technology that causes the problems to solve those problems - "don't bring a knife to a gunfight"
    
• iSi believes that clients should understand what's going on without the need for an MBA in marketing
  • Although technology certainly has it's own vocabulary - the strategies and tactics should be clear and simple to understand
• iSi believes that simple is better than complex
  •  All solutions should be simple to understand or they probably won't work
    
• iSi believes that NEW problems require NEW thinking and NEW solutions
  •  Old solutions cannot possibly solve the problems that didn't exist when those solutions were solutions
    
• iSi believes that clients want BOTTOM LINE results - bottom line
  •  Talk all you want about strategy, tactics, technology, twitter, and tubes - clients want bottom line results - to sell more stuff
    

For more information please contact us.